Endless Summer!
Endless Summer is a Boho-chic clothing store located in New Zealand.
The store offers a wide variety of clothing items that cater to the bohemian / festival style niche. Endless Summer has established itself as one of the go-to destinations for customers who value comfort, style, and quality in their clothing choices. Their product line ranges from affordable to high-end products, ensuring that there is something for everyone who walks through their doors.
Goals:
Endless Summer aims to enter the Australian market, with focus on online sales. While the company has grown organically through its retail shop in New Zealand, they recognize the potential for growth through online channels. By increasing their target market, they aim to reach a bigger audience and scale up the sales internationally.
Challenges:
The main challenges that Endless Summer faces are the competitive market and limited audience in New Zealand. Despite their successful retail shop, previous online marketing efforts were not successful enough to achieve the desired results in the Australian market. Additionally, they had to ensure that their marketing efforts become more effective and targeted the right audience.
Actions:
To tackle these challenges, we at Straight Up took several actions. We began by revamping their website to make it more user-friendly and visually appealing. Then also invested in search engine optimization (SEO) to improve their search engine rankings and drive more traffic to their website.
Furthermore did we include social media advertising and email marketing. We built the desired audience, used targeted ads to reach potential customers and sent out regular newsletters to keep their existing customers informed of new products and promotions.
Results:
Endless Summer’s actions paid off..The company’s revenue increased significantly due to their efforts to improve their marketing strategies, and now successfully cater the additional market of Australia.
The company’s website traffic also increased, and they saw a significant improvement in their international search engine rankings. Endless Summer’s social media and email marketing efforts were successful, with increased engagement and continuous growth of following and revenue from their target audience.
Testimonial:
