Cloud based PM solutions!
This is/was a startup that specializes in providing cloud-based project management solutions to small and medium-sized businesses. They offer a user-friendly platform that allows teams to collaborate, track progress, and manage their projects efficiently.
Goals:
BlueBird aimed to generate new leads and increase their customer base by 25% within the next six months. They wanted to achieve this goal by expanding their services to new international markets. The brand recognition was almost zero as it was a new, innovative brand.
Challenges:
The main challenge that BlueBird faced was the highly competitive market. They had to stand out from the crowd and offer unique products to attract more customers. Additionally, they had to ensure that their marketing efforts were effective and targeted the right audience.
Actions:
To tackle these challenges, Straight Up took several actions. We at Straight Up began by optimizing their website to make it more search engine-friendly and visually appealing. We also helped them create compelling content that addressed their target audience’s pain points and demonstrated the value of their services. Furthermore, we set up targeted PPC campaigns, including social media and email marketing, to reach potential customers in new international markets. We also established partnerships with local businesses and industry leaders to increase brand awareness and credibility.
Results:
Our approach did in the end achieved their desired goal of increasing their lead generation by 30%. The company’s lead generation increased significantly due to the combined efforts of improving their online marketing strategies and enhancing their brand reputation. Their website traffic increased by 40%, and their conversion rate improved to a healthy 3.5% average. Additionally, their CPA (Cost-Per-Acquisition) decreased to $40, indicating that the marketing efforts were cost-effective and generating a significantly positive ROI.
Testimonial:
