Fitness e-com!
An online retailer of health and wellness products, ranging from vitamins and supplements to fitness equipment and organic food. They specialize in providing customers with high-quality products at affordable prices, and their business is built on a commitment to customer satisfaction.
Goals:
As they had maxed out their domestic market already, they contacted Straight Up with the desire to enter new markets in order scale up their business to the next level. It was important to stick to the brand message as close as possible in this competitive market.
Challenges:
The main challenge our client faced was breaking into new markets where they had little brand recognition or customer loyalty. They needed to find ways to stand out from the competition and communicate their value proposition effectively to potential customers.
Actions:
To address these challenges, we at Straight Up took several actions. We began by conducting thorough market research to identify the most promising international markets and potential customers audience. We then revamped their website to make it more appealing to international audiences, with translated versions in the most relevant languages. We also helped them launch targeted social media and PPC campaigns in these markets, using localized keywords and ad copy. We provided customer support in local languages and established partnerships with local influencers and organizations to increase brand awareness.
Results:
Our combined efforts paid off, and they achieved their desired goal of increasing revenue by 35% by entering the new international markets. The company’s customer base grew significantly due to our online marketing strategies, and even the average order value increased as well. Overall, their international expansion was a success and allowed the company to reach new heights in terms of revenue and global recognition.
Testimonial:
