Solar / Sustainable Energy!
This company is specialized in sustainable energy solutions, such as solar panels, wind turbines, and energy-efficient appliances. They have a wide range of products that cater to the needs of homeowners and businesses looking to reduce their carbon footprint. Their product line includes various price ranges, from affordable to high-end products.
Goals:
They aimed to increase their lead generation without increasing their CPA (Cost-Per-Acquisition). They wanted to achieve this goal by expanding their customer base and improving their marketing efforts within their domestic market.
Challenges:
The main challenge faced was the highly competitive market and long sales journey. They had to stand out from the crowd and retarget attracted customers to get sales as those investment products are price intense. Additionally, they had to ensure that their marketing efforts were effective and targeted the right audience.
Actions:
To tackle these challenges, we took several actions. At Straight Up we began by revamping their website to make it more user-friendly and visually appealing. They also invested in search engine optimization (SEO) to improve their search engine rankings and drive more traffic to their website. In order to increase engagement and website user experience, a new chat was set up including a bot for partially automated support/FAQ.
Finally, this company invested in PPC advertising as well, including social media and email marketing. We used targeted ads to reach potential customers and sent out regular newsletters to keep their existing customers informed of new products and promotions.
Results:
In 3 months, we increased website traffic by a staggering 60%, conversion rate kept around 3%, social media engagement grew by 80%, and email marketing all together led to a 36% increase in sales. Our campaigns boosted online presence, brand awareness, and revenue in the domestic market. Ongoing optimization will ensure continued growth and success.
Testimonial:
