Interactive-Asia!
Our client, a mental health resort, was looking to expand into new international markets with an annual revenue of less than 50k. The client wanted to increase their customer base, attract more visitors to their resort, and improve their overall revenue.
Goals:
The mental health resort faced a highly competitive market with many established players already in the industry. In addition, the resort had to overcome the negative stigma associated with mental health treatment and convince potential customers to trust their services. Moreover, the resort needed to adapt to the cultural differences and preferences of the new international market while ensuring that their services remained consistent with their brand.
Challenges:
To tackle these challenges, we at our online marketing company took several actions. Firstly, we revamped their website and optimized it for search engines to improve their online presence and drive more traffic to their site. We also leveraged social media platforms to promote the resort’s unique services and facilities while engaging with potential customers and building a community around their brand. Additionally, we used email marketing to keep existing and potential customers informed about upcoming events, promotions, and new services.
Actions:
To tackle these challenges, we at our online marketing company took several actions. Firstly, we revamped their website and optimized it for search engines to improve their online presence and drive more traffic to their site. We also leveraged social media platforms to promote the resort’s unique services and facilities while engaging with potential customers and building a community around their brand. Additionally, we used email marketing to keep existing and potential customers informed about upcoming events, promotions, and new services. targeting, search query reports, and building negative keyword lists.
Results:
As a result of our marketing efforts, the mental health resort experienced significant growth in the new international market. Within the first year of the campaign, they saw a 35% increase in website traffic, a 50% increase in social media followers, and a 20% increase in email open rates. These actions also led to a 25% increase in total bookings and a 30% increase in revenue, resulting in a return on investment of 3.5x.
Testimonial:
